Problem:

We were tasked with making an advertisement for any group that we wanted, the only parameter was that we had to have a interactive aspect that engaged the user effectively

Solution:

The image to the left depicts a bus stop in a rural area that allows the customer to “tap” the jersey the like most then a qr code will appear that links directly to the nike page so they could purchase or see more angles of it

Result:

The result was a strong ad campaign with great imagery and placement that leans greatly on a great nostalgic of basketball history